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Viral Marketing example – how Uber used flyers to start their viral marketing campaign

One of the interesting stories about
Uber, the way they started in Australia was simple flyers put on the windscreen
of taxi drivers. So this was their first recruitment strategy and it's
interesting that you get a large, technologically-driven disruptor like
Uber, you know doing something as simple as flyers to start their marketing
campaign. I get a lot of questions around marketing, of should I be on Facebook or
Instagram or YouTube, or you know all this sort of stuff and the truth is it
doesn't matter. The only thing that matters is that you find a strategy that
works. So an Uber is a great example of actually, you know going old school to to
make their campaign work..

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