The blogosphere is competitive. There's over a billion blogs. That's one blog for every seven people. How are you gonna compete? What is content marketing gonna look now in today's competitive environment? Hey everyone, I'm Neil Patel, and today I'm gonna share with you what does content marketing
look like in 2019? (upbeat music) Before we get started, if you want more content marketing tips, more marketing tips in general, whether it's essay or social media, make sure you subscribe to
this video and this channel, that way as I release more content you'll get notified about it. Now I have a question for you. How many of you guys push out content, and get very little traffic to it? If you're not getting results, leave a comment with yes.
If you're getting a ton of results, leave a comment with no. See in 2019 content won't
rank as well as it used to. Yes they say content is king, but you already know there's
over a billion blogs. Nowadays Google isn't just picking from, hey what content do we wanna rank, 'cause we lack content. They're like, we have content
on everything under the sun, and the same thing a hundred other times. So now they're just not picking, what content do we wanna rank? They're looking at
authority, user metrics, they're even looking at when
was the content created.
Why would they wanna rank a
content that's two years old, when they can rank something
that's less than one week old. So when it comes to
content marketing in 2019, you need to make sure that your content's also being up to date. If you don't update your old content, you're not going to get as much love as people who're continually
pushing out new fresh content. Second tip I have for you is don't regurgitate the same information over and over again.
People are tired of reading 12 SEO tips that'll double your traffic. You can google it, there's probably different
variations of that number, but there's probably hundreds
of articles on that subject. Write something new, fresh,
that hasn't been seen before, you're more likely to
get traffic, rankings, and even social shares. I know you're not gonna
like this third tip, but the third tip for you guys is to create video and
audio based content.
Text is overrated, it doesn't help you connect
with people as much as video. I still love text, I still crank out text, but the future is video. It's much more personable,
people get to know you, your personality, your company better. So create video based content, upload it to YouTube, Linkedin, heck you can even do Twitter and Instagram if it's short enough, and of course Facebook. Don't share the same
video over and over again, like sharing your YouTube
video on Facebook. You gotta take that video all over again, and reupload it into Facebook. Linkedin for example, you gotta reupload the
video all over again versus sharing the link
to that Facebook video. Or that YouTube video. Now with audio you wanna create a podcast, it's easy, you can just
bust out your phone, create a audio file, upload
it to Itunes or Lip Sync, and you're off and to the races. Same with video, you don't actually have to
go into a studio like I am, and shoot all these fancy
videos and pay money. You can just bust out your phone.
I would even say most the time, from all the tests we've ran, the videos that you end
up running on your iPhone convert better if you're
selling a product or service. So there's nothing wrong with doing that. Just look at Tai Lopez, he's known for just busting out his phone, and recording videos and
it does very well for him. And the last tip I have for
you is promoting your content. In 2019 you gotta spend more
time promoting than writing. Again, I can't emphasize this enough. There's too much content on the web. It doesn't matter how good
of a content piece you write, it's not gonna be seen
unless you promote it.
So spend more time promoting than writing. Use the 80 20 rule. 20% time writing, 80% promoting. And a few ways I would promote it is one, email all the people who link
to your competitor content, and ask them for a link. So you can use tools like Buzzsumo, type in a query related to your space, see all the other popular
articles within your space. You then take that and
put that url into hrefs. Shows you all the people
who link link to that url. Then you hit up all those
people that link to it, and be like, hey john, I noticed you linked to article A,B and C from author 1, 2 and 3. I have a similar article
that just came out, but mine covers this, that and the other that
the original one didn't.
If you like it feel free to
link to mine, cheers, Neil. Then you also need to get social shares. Getting backlinks isn't enough. Facebook, Twitter, all these social sites drive a lot of traffic. Similar to how you went into Buzzsumo, and you researched all the other competing articles on the web. You then wanna go to Buzzsumo,
go back to those articles, click on the view shares button, and it'll show you every single person who shared those articles. That simple thing will help
you get more social traffic. And in 2019 if you don't
leverage these tactics you're not gonna do well. A lot of people have the old mentality of, hey I'm just gonna keep
creating new and new content, and just crank out 10 posts a day. Well if you do that you're
probably gonna regurgitate, you're not gonna get rankings. Google already has more
authoritative sites to choose from. You can't just do the old stuff that worked in 2018 and 2017.
You gotta leverage these tactics, even the video stuff I described. I know a lot of you are like, I don't wanna create
video, it's too much work. You know what? With YouTube SEO I get over
a hundred thousand visitors a month just from YouTube SEO. That's amazing, it's a
channel you have to leverage. And best of all, unlike Google SEO, YouTube SEO, you can get
results in less than a week. I kid you not, I created a video on SEO, and I started ranking for
the term SEO on YouTube in less than one week.
So thank you for watching, and if you enjoyed this video make sure you like, subscribe, comment, share this video, and of course, if you need help with
your content marketing check out my ad agency Neil Patel Digital..