I am John Crestani and I am a online
course junkie. And I've also made millions of dollars on the Internet. And
in this video, I'm going to go over what the best online marketing courses are that
are free, the cheaper options and the higher-end options. And I'm going to show
you on my computer here where you can find those courses so you can get to it,
start your internet business and become a millionaire as well.
Let's get it. Okay,
so the best online marketing courses. I don't know if you've seen this in your
Facebook feed but there are everybody selling a freaking online course.
Everybody wants you to pay tons of money and watch a long webinar. Read long sales
page. And they say they have the best thing since sliced bread and they want
to sell marketing courses, right? Well, I've gone through hundreds of marketing
courses at this point. I actually you know? I'm a big believer in education and
in going through trainings because I myself didn't know anything about this
industry at one time. –Internet marketing. And they don't teach this in school as
the fact and the reality. So, in this video, I'm going to kind of go over what my
criteria are for selecting marketing courses that I go through. I'm constantly
going through marketing courses. And I'm going to give you options that are free,
that are cheap and what I believe are the most effective options that you can
So, first off, I want to start with my criteria. Now, I have 3 criteria
for judging marketing courses. The first one is cost. Can you afford it, okay? Is it
in your budget? Don't buy courses that are not in your
budget. The second is the teacher. Do you resonate with the teacher? Do they have
what you want, okay? If the teacher doesn't have what you want, it's probably
not a good choice, okay? If your goal is to be driving a Bentley or a fancy car
and your instructor is driving a Toyota Camry, that's probably
not a good sign.
You probably want to find a different teacher. And the third
thing is what are the reviews of the course that you're going over, okay? What
are people saying about it? What are other students saying about the training
course that you're looking to go through? If there aren't good reviews, then it's
probably not a good fit, okay? So, those are the three criteria I'm using to
judge what is going on this list. So, let's start off with free courses. So,
there's some really good free course options here. Come over to here to my
computer. Now, the first training course option is free and it's from Google.
Google Academy for ads. If you want to learn how to advertise on Google or
YouTube, Google has a free training course teaching you how to learn about
advertising on Google. Fast and easy training from Google so you can get
really good information. You just click "Start now". And they have everything that
you need. So I'm here in Google Academy for ads.
And I'm actually going to go to alt
topics right here. And I'm going to click this little button. And I'm going to search
all activities, okay? Topics, all activities. Now, underneath that link, it's kind of
hidden it. They don't make it very easy to find it which is surprising because
it's Google. But you see all these different certifications. They have
Google Ads display certification. They have Google Ads fundamentals. They have
Google ads mobile certification, search certification.
Let's check out the video
certification. And you can go through that. Let's click here. And you'll see
they have certification requirements, Google Ads fundamentals and Google Ads
videos. So, let's go through the video course. Okay, now here are all the topics. We have a lot of topics to learn the basics of Google Ads. Choose where
customers see your ads. The value of advertising, launching your first video
campaign, make effective creative, understanding your audience, remarketing,
building a video campaign, etc. Avoiding airs. There's a lot of topics here.
it's an 8-hour course. Very, very, very powerful. I went through whatever free
material I could get when I got started. And if you're looking to become good
at advertising, there's no reason you shouldn't go through these courses if
you have the free time to do so. And you really want to master the skill. Now,
there are more effective options and I'll explain why. So, the upside of this
is that it's free. In regards to my criteria though, unfortunately the
criteria of the instructor, the teacher, does the teacher have what you want? And
the teacher in this case it's a Google employee, okay? So, if you want to be a
good employee, you know, working for an ad agency or working for a tech company,
these are great courses to go through.
But again, that's why they're free. You
know, it's an employee doing the course. Not necessarily somebody who has what I
would consider what I want to have. But the reviews are very good. So, the price
is great, the reviews are great. In my case, I want to be a billionaire and that
people teaching this course are not necessarily billionaires. So, just kind of
a side note on that. Now, the second course I'm going to go over is actually
Facebook. Facebook has a free course. Let's check it out. So, if you google the
term Facebook Blueprint you'll see that they have their own free advertising
course on Facebook. Take learning into your own hands.
Find a selection of E-learning courses about Facebook marketing organized by
category or role. And you would just click start courses right here. And now,
we're brought to a lot of training right here. As you see, there's tons of training
You know, add policies for content and creative and targeting. Promote your
business from your Facebook page. You have ad auction and delivery
overview. Creating Facebook Ads. Editing or managing Facebook Ads. Reach and
frequency buying on Facebook. I don't even know a lot of this stuff, okay?
There's a lot of material on Facebook ads. I only do a select few things
because there's so much stuff to learn about all of these different platforms
and software's and AD tools. I don't even know anything. And this is my business,
right? But the fact of the matter is when you're running a business, you don't need
to know everything but when you're just starting out and you have more time than
money, using their time to learn how to use
a very strong powerful tool like Facebook Ads is very helpful.
So, here's a
good section within Facebook Ads course which is increase online sales. Look, book
more business with travel ads. Closing the deal with conversions. Enhance your
direct response campaigns. How to drive actions online. Also this, turn shoppers
into buyers with dynamic ads. There's a lot of effective training available for
free from Facebook and Google. Now, outside of Facebook and Google, you can
also find more free courses. And I'm going to show you EDX in just a second
here. Edx.org is a free master compilation of courses from mainly Ivy
League Universities and top tier United States universities talking about
digital marketing. If you're looking for like traditional kind of like top tier
US schooling, you can actually get all of the classes that you'd want in college
for free on EDX. Now, you spell that, it's just EDX right here. You see that. And you
can get anything you want really for free from this site. So, let's
zoom in and look at this.
You're getting Wharton. I think it's the best business
school in the world. You can actually get a course on the fundamentals of digital
marketing and social media for free. From the best business school in the world.
You're getting it for free. Their class right here. Now, we also have marketing
analytics course. So, let's click on this course. Now as you see, this is self-paced.
So self-paced means you can take this course whenever you want. And the only
time you have to pay money is if you actually want a certificate saying that
you went through the course from Wharton itself.
From the University of
Pennsylvania. So, I'm just going to click enroll now. And I would have to enter in
some of my personal information. And I would get access to the course
immediately. So, there's actually more places you can get free marketing
courses. And let me show you on my computer exactly how you defined these.
So, the key word you would actually want to search is free marketing MOOC, okay?
MOOC stands for Massive Online Open source Courses. And a colleges have
started offering their classes for free just as
a way to provide free education and kind of further the goals of the universe.
what we want to go to is right here, learn marketing, free online courses. Okay?
And we can go here. And what we see is that there's a lot of different courses
here. We see marketing in a digital world from the University of Illinois
Urbana, Champaign. We see introduction to marketing from the Wharton School of
Business. Perhaps the best business school. I think it's the top Business
School in the world right now. We have digital analytics for marketing
professionals from University of Illinois.
Copenhagen school. Computer
neuroscience and neuro-marketing that sounds kind of gnarly. Digital branding
and engagement. So, you have search engine optimization from the University of
california-davis. You have an absolute plethora of free
online courses available to you if you want to learn online marketing. Its
outstanding. The amount of information that's available to you right now is
unbelievable. There's so much information at your fingertips. If you have time, you
can learn anything you want simply by going through the resources that are on
the Internet. Now, the next category of course I'm going to go over is ones that
are relatively cheap. So, these are courses that are not by professors or
not by corporate employees.
These are courses that are done by actual people
that may be having some level of experience in their field. Not to say
anything against professors or employees. But that option is Udemy. So udemy is a
online course site and almost all of their courses are available for about 10
to 20 bucks. And let's check that out right now.
So, we have a ton of courses on subjects such as design, development, business, IT,
software, personal development and marketing. So, let's check out marketing
courses right here. So, we'll see we have of the complete online marketing course.
12 courses-in-1. Over 46,000 people have reviewed this course as 4 or 5 stars. So
that's pretty good. The reviews are pretty solid on this. And let's check
this course out. This looks like it's a best-seller. And it's only $12 or $13. So right here, one thing we'll note about udemy that's
kind of not true is they say, one day left at this price at $12.99. This is
kind of false. Sort of true. They're going to change the price but they only keep the
price to $11, so it'll be $10 or it'll be $9.
They don't change the price up much.
They only change the price up by a buck or 2. But almost all of their courses
are always about 10 bucks, 20 bucks. Something in that range. So, if the
courses aren't discounted, checking in the next day and they'll probably be
discounted. But what we'll see here is we have great reviews. And we have a lot of
Let's see the courses they're covering. So we see right here it
covers 37 hours of video that you can watch for this course. So, you get a lot
of material. You'll see how to build a mailing list. How to write copy that
sells. How to build a WordPress website. How to perform market research. How to
define your audience. How to increase your Twitter followers. So, there's a lot
of different individual courses in here that will teach you different aspects of
marketing. Now, let's look into the teachers to see who they are. So, we could
click on the teacher's names. So, here are the teachers for these courses. We see
Rob Percival, web developer and teacher. So, he's a web developer and he teaches
on udemy. We also have Daragh Walsh here. He looks like he's an entrepreneur. He
got started on selling products on Fiverr and he is also an instructor on
udemy. So, it looks like he runs his own little business there. Selling products
on Fiverr. And he's worked as a marketer with some top brands such as Amazon
hurts and Callaway golf.
So, that's pretty interesting. He's got some like industry
knowledge, he's got some experience in the field and that's pretty cool. It
looks like udemy is also important to him. Now, my thoughts on udemy are
slightly mixed. A lot of the courses are kind of not very engaging, they're
typically just slideshow presentations. And oftentimes, I find that the teachers
aren't necessarily the most successful people in the world. I haven't found
udemy courses where I've learned a whole lot. Especially in the marketing field.
Most marketers are able to more get their own brand effectively and
somehow get out to people other than just relying on you Demi's platforms. So,
I personally haven't really gotten a lot of info from udemy courses but that
being said, I'm a pretty advanced marketer at this point.
So, that's not to
say udemy is a great option for you to check out. Given that their courses
are very cheap and you might learn some things. So that brings us to the third
category of courses is what I call effective courses. And when I'm looking
to learn a new skill, I'm looking for a teacher that is where I want to be, okay?
I want to make that very clear. I am looking to learn knowledge from people
who are where I want to be. And I'm not talking secondhand knowledge. I don't
want to learn from somebody who learned from Elon Musk. I don't want to read Elon
Musk's biography that was written by somebody else. What I'm interested is
hearing the information straight from Elon Musk himself. What is Elon saying.
Because it's like a game of telephone.
If you are getting secondhand knowledge
about becoming successful which is my personal goal, then you're not really
getting the knowledge you need to become successful. Does that make sense? Now, if
you're looking to become a teacher on udemy or if you are looking to become a
employee for a corporate marketing company, then learning from those other
sources that I mentioned —On Google, on Facebook on EDX or udemy, those are great
options. But if you're looking to become a self-made entrepreneur like I am or
like I want it to be and now I am. You want to learn knowledge from people who
are where you want to be. I want to make that very clear. Now, the most effective
course options if you are looking to work for yourself and be an entrepreneur
who is self-employed is finding other successful entrepreneurs who are
self-employed. Now, I'm not going to go crazy on you. Obviously, I have my own
training course. I have a 6-week training course on affiliate marketing.
If you want more information on that, you can find that out in the description.
I'm going to go over a few other instructors that I have a great deal of
respect for and I've learned things from. So, the
first such entrepreneur is Anthony Morrison. This is a very successful
self-made marketer. He's from Mississippi, he's from like podunk like middle of
nowhere Mississippi. He lives in a swamp. But he's created for himself a massive
business working completely on his own. He came from nothing. You know, his family
was totally broke and he was able to get to the point where him and his brother
now have a 50 acre property that they're turning into a 25,000
square-foot family compound.
They're calling M-land. It's actually really
crazy. They showed me the blueprints and everything. He owns like a dozen
different like vacation real estate, investment properties. This guy is a
super successful cat. I've learned a lot from him. He specifically teaches about
email marketing. And he is a master at it. I don't know anybody better at email
marketing than Anthony Morrison. So, if that's something you're looking to go
into or looking to become.
–Self-employed entrepreneur, he's a great person to
learn from. The next person I want to introduce you to who's very successful
and also a YouTuber like me and also somebody I count as a personal
acquaintance. His name is Stefan James Pylarinos. I can't pronounce his
last name. So, Stefan site is called Project Life Mastery. Because he
dedicated himself after going to Tony Robbins events. Similar to my story. He
dedicated himself to making him the best version of him that he could possibly be.
Mastering all areas of his life. From fitness to finances to relationships. And
if you check him out, he has a great YouTube channel. Highly suggest. You
subscribe to. He shares a lot of free information on there.
You can just
subscribe his channel. But in particular, he also is a very successful affiliate
marketer. He makes a lot of money with affiliate marketing. He does affiliate
marketing on his course. Affiliate Marketing Mastery. And then, also he has
this course which is called online business mastery accelerator. Which is
very powerful if you're looking to go in and start creating your own online
business. He's a very successful person, his approach to life his mindset, his
mentality is bar none like the greatest. Very successful multi-millionaire, young
30's dude. Has a beautiful relationship and a very inspiring person to learn
from. One other person of note that I'm going to expose you to is a man by the
name of Tim Burd. He doesn't do online classes. He actually holds in-person
training on Facebook advertising. And he goes over some very advanced Facebook
advertising tactics. He's a multi-millionaire, affiliate marketer as
well. And even though his courses aren't necessarily online, I figured I'd expose
you to him because the training he goes over is very powerful. I've learned a lot
personally from him.
And it would be insincere of me to not let you know this
as well. Now, Tim Burd's website here. He's known as
The Godfather Of Facebook Ads. He runs the Facebook ad buyers group. Tim Burd
has been featured all over the media. He does mastermind sessions around the
world teaching advanced Facebook ad strategies to advanced marketers
typically. And it's very good environment. Not many people do in-person training
anymore. Tim Burd does. And I think these are very powerful. So, that's something to
check out. Now, let me know what was the most interesting thing you learned from
this video in the comments below.
Let me know if one of the free courses
was the most helpful, udemy. Learning how. I'm not a big fan of udemy.
Or the effective teachers. Anthony, Tim, myself, Stefan were the most
helpful. Let me know in the comments what you found the most useful. Also liked
this video if you learned something. If you want to get a free course on
affiliate marketing, you subscribe to my channel.
It'll appear on the home page.
And I also have a couple other free mini courses from some marketers that are
very successful that I respect. You can find on my channel homepage. Great seeing
you. And looking forward to seeing you in the next video..